Most meeting planners aren’t aware of the fact that when you are looking for a healthcare speaker you are not likely going to be speaking to someone that has deep subject matter expertise in healthcare. Traditional speaker bureaus book speakers for everything from Pet Food Association to Associations for Car Wash Owners. In a time of Uber complexity in healthcare, talking to a speaker’s bureau or agent that doesn’t understand the nuances of your area within healthcare can result in a disaster. My tip is really simple and well frankly self-serving: if you want to be able to find the perfect speaker that understands the complexity of your audience and the overarching market trends you simply need to partner with an organization that understands your organization, and industry and audience.
