Meeting planners should add training to events


Attendees of healthcare meetings and healthcare events are demanding far more than ever before in terms of value and impact when attending an event. Today, attendees are looking to acquire specific training in the form of micro-learning and micro certificate training. The new concept of certification stacking has become explosive in healthcare, as leaders are looking to create a big portfolio of market valuable certificate training. The best events are now providing certification and certificate training as part of their event design. These programs range from leadership, patient experience, enterprise culture, employee happiness, regulatory compliance, inclusion and diversity, a wide range of leadership skills, and management training programs. Providing these training programs through micro-learning strategies allows attendees to quickly complete a training program, and get certified during your event. Attendees leverage certificate and certification training on their résumé, and LinkedIn profile and can oftentimes impact their advancement within the organizations they work for.