The best healthcare meeting planners are leveraging a new range of services and strategies to significantly improve the quality of their healthcare meetings or healthcare event. In the old days, we simply put a talking head in front of an audience. Today, however, we need engaging speakers that provide a high level of specificity, and subject matter expertise in order to deliver a great talk that your audience is going to love. Recently we were asked to place a speaker for a large healthcare system that could speak on the clinical impact of anticipatory genomics. This is a good example of the level of granularity that events and audiences are demanding. The only way your speaker can have an impact is if the speaker has specific insights that are surgically connected to the needs, problems, and opportunities of your audience.